At a glance
From its website, read 2 Nov 2026Amplify Equity, Inc. is a loan fund based in Elmira, New York. Its website describes small-business loans. Stated loan amounts run up to $20,000. Where it lends: Southern Tier and Finger Lakes regions of New York. It says it considers borrowers with low or no credit history. You can start an application online.
Each point is backed by a quote further down this page. Terms change: confirm with the lender.
How to reach them and apply
| Apply online | Page with the application link |
|---|---|
| Website | www.amplifyequity.com |
| Office (official list) | 168 N. Main St, Elmira, NY 14901 |
What their website says about applying
To ensure a smooth review, please have your supporting documents ready before beginning the application. Below, you’ll find our document checklist and application:
source
Phone numbers and addresses are the ones on the lender's own site and the CDFI Fund list. CDFI Atlas does not take applications.
Rates and terms they state
Read 2 Nov 2026| Loan | Stated | Text on the lender's site (verbatim) | Page |
|---|---|---|---|
| Loans (general) | Rate stated, not as an APR: see their wording | Our 5-year loans start at 8% interest | source |
| Loans (general) | Term: see their wording | Our 5-year loans start at 8% interest | source |
As published on the lender's website on that date, not an offer or a quote. Your rate depends on the lender's review. A missing rate means the pages we read did not state one. For consumer loans we repeat a rate only when the lender states it as an APR (annual percentage rate, which includes fees); otherwise read the lender's own wording and ask for the APR.
Who qualifies, in their words
- Collateral flexible or not always required
we don’t take collateral, and we don’t require a down payment. A decision is not made based on a credit score.
source - Low or damaged credit considered
A decision is not made based on a credit score.
source
Only rules the lender's own pages state. Other requirements may apply.
Official record
CDFI Fund list, 21 Oct 2026| Institution type | Loan fund |
|---|---|
| Native CDFI | No |
| Date certified (as listed) | 16 Jan 2025 |
| RSSD ID | — (none listed) |
| Address | 168 N. Main St, Elmira, NY 14901 Directions (Google Maps) |
| Website | www.amplifyequity.com |
Head officeBranch or officeApproximate (ZIP code area)
Map data © OpenStreetMap contributors, © OpenMapTiles, tiles OpenFreeMap. Head-office points: U.S. Census Bureau geocoder.
Loans and eligibility
Verified from lender site on 2 Nov 2026Read from 6 pages of the lender's website on 2 Nov 2026. Quotes are verbatim. Extracted with AI help from the pages listed below and checked automatically against them. Not reviewed by a person. Confidence: high. Minimum loan amount is not stated; no interest or term details are used as loan sizes. Terms change — confirm with the lender before applying.
| Product | Amount stated | Text on the lender's site (verbatim, incl. menu labels) | Page |
|---|---|---|---|
| Small-business loans | up to $20,000 | Receive up to $20,000 to grow your operations. Our 5-year loans start at 8% interest, with a built-in rate reduction each year you maintain a consistent payment history. | source |
Loan sizes
Receive up to $20,000 to grow your operations.
sourceWe offer small loans under $20K to help you grow and scale your business.
source
Range used for the size filter: not stated to $20,000
Service area
Southern Tier and Finger Lakes regions of New York
Serving the Southern Tier and Finger Lakes.
source
Borrower focus
- Low- and moderate-income / underserved
Our lending primarily supports established businesses owned by low-income individuals.
source
Languages
- No non-English service found on the pages we read.
Online application
Yes — the site links to an application. Apply for a Loan
source
Questions to ask when you contact them
Based on what their website said when we read it on 2 Nov 2026, and what it left out. Something missing here does not mean they don't offer it: ask.
- Is there a minimum loan amount?
Their website gives a maximum ($20,000) but no minimum. - Do you offer free coaching or help preparing my application?
CDFI certification requires development services, such as training or advice, alongside lending. - What documents will you need from me, and how long does a decision usually take?
Their website describes some application steps (above); ask for the full document list.
Write down the answers, who you spoke to and the date, and ask for the terms in writing before you sign.
CDFI Fund awards
CDFI Fund database, 3 Nov 2026$531,425 in 4 awards from the U.S. Treasury's CDFI Fund, 2001–2024 (CDFI Program, Technical Assistance).
| Round year | Program | Amount |
|---|---|---|
| 2024 | CDFI Program, Technical Assistance | $300,000 |
| 2021 | CDFI Program, Technical Assistance | $125,000 |
| 2004 | CDFI Program, Technical Assistance | $26,425 |
| 2001 | CDFI Program, Technical Assistance | $80,000 |
These are awards and investments made to the institution itself to build its capital and capacity. They are not loans to borrowers, and an award does not mean the lender has money available for a particular loan today.
Source: CDFI Fund Searchable Awards Database, all 12,628 award records (1996–2025), read 3 Nov 2026. Years are the award round as the database lists it. Matched to the official CDFI list by exact name and state; see the method on the About page.
Size of the fund (IRS Form 990)
Fiscal year ending Dec 2023| Total assets | $387,036 |
|---|---|
| Total liabilities | $316,732 |
| Net assets | $70,304 |
| Total revenue | $147,326 |
| Notes and loans receivable, net (Part X line 7) | $194,274 |
End-of-year figures from the Form 990 this organisation filed with the IRS for the fiscal year ending December 2023 (tax year 2023; EIN 16-1568466, filed as “AMPLIFY EQUITY INC”), taken from the IRS Annual Extract of Tax-Exempt Organization Financial Data (returns processed in 2024). Figures are self-reported to the IRS, not audited by us, and lag one to two years behind today. The lender’s own annual report may show newer numbers. This organisation’s filings on ProPublica Nonprofit Explorer
Filings over time
| Fiscal year ending | Total assets | Net assets | Revenue | Notes and loans receivable |
|---|---|---|---|---|
| Dec 2021 (990) | $1.1M | $727,590 | $212,132 | $15,689 |
| Dec 2022 (990) | $397,154 | $95,208 | $324,832 | $25,872 |
| Dec 2023 (990) | $387,036 | $70,304 | $147,326 | $194,274 |
Total assets fell 65% from Dec 2021 to Dec 2023; notes and loans receivable rose 1138%. One row per fiscal year in the IRS extracts of returns processed in 2022, 2023, 2024; “—” = the line was empty or zero on that return (a fund can book its loans on other lines).
How it compares
Computed from public data| Measure | This lender | Compared with |
|---|---|---|
| Largest loan its website states | $20,000 | Other loan funds whose website states a maximum: median $275,000. Higher than the stated maximum of 4% of these 184. |
| Total assets, latest IRS Form 990 | $387,036 | Larger than 3% of the 39 other certified loan funds and venture funds in New York with a matched Form 990 (median $16.2M). |
How these comparisons were worked out
| Measure | Peer group (this lender left out) | Peers | Where this lender sits |
|---|---|---|---|
| Largest stated loan | other loan funds stating a maximum, nationwide | 184 | higher than 4% |
| Form 990 total assets | certified loan and venture funds with a Form 990, in New York | 39 | larger than 3% |
“Larger than X%” = the share of the peer group with a smaller value. Ranks count from the largest. Peer groups use the lender's home state when it has at least 5 peers, otherwise the whole country. Full definitions: methodology.
For comparison, not an offer and not a rating. Past records show what this lender did, not what you would be offered. Peer groups and sources: methodology. Form 990 figures: IRS annual extracts (see the Form 990 section).
Other certified CDFIs in Elmira and New York
- ADIRONDACK ECONOMIC DEVELOPMENT CORPORATIONLoan fund · Saranac Lake, NYSmall-business loansVerified
- Alternatives Federal Credit UnionCredit union · Ithaca, NYAuto / vehicle loans, Commercial real estate loans, Credit-builder loans, Equipment loans…Verified
- Ascendus Inc.Loan fund · New York, NYChild-care facility financing, Credit-builder loans, Small-business loansVerified
- BOC Capital Corp.Loan fund · Brooklyn, NYEnergy / solar / efficiency loans, Microloans, SBA-backed loans (7(a)/504/Community Advantage), Small-business loansVerified
- BlocPower L.L.C.Loan fund · Brooklyn, NYEnergy / solar / efficiency loansVerified
- Brooklyn Alliance Capital, Inc.Loan fund · Brooklyn, NYMicroloans, Small-business loansVerified
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